Every project I do for you begins with me asking critical questions so we can make the message match your goals and provide your readers with real value. Do you want your reader to click a link? to sign up for your newsletter? to come into your tap room? to ask for more information about your equipment or services?
Let’s make sure they have good reason to do so.
You don’t want another rambling website that you wrote stream-of-consciousness style the night before your designer needed it.
You want a site that offers real substance to your customers, that gives key information but also shares your story. You want a site that says, “These guys have got a real business going there” at least as much as it says you’re fun and cool. You also want visitors to say, “Yeah, I want to sign up for your newsletter!” Don’t rely on mere enthusiasm.
Let’s focus on getting emails on lists and beers on lips. Contact Me
Still one of the best ways to speak to your most engaged customers, but you have to be focused and consistent.
I’ll help you develop a strategy for finding and planning content. Shoot, I’ll even write the newsletters for you. Contact Me
Email Responder Series
When you sign up for most brewery email lists, what happens?
What if your new list member got a special message from you? What if they got a short series of messages designed to draw them into your brand’s story and make it part of their own?
Most breweries are wasting their email lists with this oversight.
Turn your most interested patrons into loyal fans with a good responder series. Contact Me
What is ghost blogging? Well, let me ask you this: Do you ever wish that your blog featured more voices from around your business? Have you invited your staff to blog, but no one’s ever really taken you up on it?
Enter the ghost blogger. I’ll interview your brewmaster or your tap room manager and craft a blog post either as that person or as an interview or update from that person. You get more voices; they don’t have to do any writing. Win-win. Contact Me
Broadcast your business news beyond your lists and socials with a solid press release. A good release backs off the hard sell and shares important information that builds your brand’s credibility and authority.
Not sure if you have press release-worthy news? Let’s talk about that. Contact Me
Ever feel like it’s hard to craft your brand’s voice and make your beer stand out in a crowded market?
You’re not alone.
Most brewers I’ve talked to have expressed frustration here.
But you’d rather feel like the only one with a clear vision than like just another brewery muddling through.
Don’t underestimate the significance of an outside perspective on this. Bring me in for a brand analysis and we’ll work together to make your sense of yourself match what I see and what message you’re putting out into the world. We can do this over a beer or, if you really want to get crazy, using your email list. Contact Me
If you manufacture brewery products, provide keg logistics, distribute beer, have an SaaS product, or have some other big-ticket product or service for the beer or spirits industry, then a good set of white papers is a key tool for bringing buyers through your sales funnel.
This is where persuasion is most subtle, where creativity must be most strategic and least distracting. Craft beer is maturing; brewers are becoming better business owners. Don’t rely on splashy ads to do more than get them to your site. You need to provide them with solid, relevant information to help them make a big decision.
Let’s find the right topics that will do the most work for your business. Contact Me
How are Greg Koch, Sam Calagione, Tony Magee, and Jim Koch different from you?
No, it’s not the size of their breweries (though that’s probably true).
They all have books.
The book is still a key component in developing authority as a leader in your industry. It’s also a great PR tool and a fun product to offer in your store. It’s not vanity; it’s a business investment.
Of course, a book is a big undertaking, but you don’t have to do it alone. Chances are, most of those guys had a ghost writer. As your ghost, I will do as little as edit your manuscript and as much as write the whole thing. We’ll spend as much time together as we need to plan and write the book that showcases your personality and brand and puts you at the front of the conversation. Contact Me